Write a blog

Metrara first checks whether you already rank for the keyword, so you do not write a competitor to your own page.

Open the blog panel

1. Select the business and open Actions.
2. Click Write a blog.

Step 1: choose a keyword

1. Under Pick from your own keywords, choose a keyword from your research. This list shows the keywords you added under SEO, Own keywords. Their synonyms are filled in for you.
2. Or type a keyword yourself under Keyword.
3. Optionally fill in Synonyms and sub-keywords, separated by commas.
4. Optionally fill in What else you know (may be empty): for example search volume, what the searcher wants to know or the angle you want.

Step 2: check and gather input

1. Click 1. Check in Search Console. Metrara looks up the keyword in your Search Console figures. This step is free and required before you can write.
2. Optionally click 2. Terms of the top 10. Metrara reads the pages currently in Google's top 10 and shows the words they use and their typical length. These terms go into the writing brief. Costs 1 credit.
3. Optionally click 3. Questions from Google. Metrara fetches the "People also ask" questions and related searches for the keyword. Costs 1 credit. Within 30 days Metrara reuses the stored result for free, also when you fetched the questions under keyword research.

What the check tells you

• You are not found for this yet. Clear road for a new page.
• You already rank for similar keywords. Check whether this is really something different.
• Careful: you already rank for this exact keyword. A second page will compete with your own page. Consider improving the existing one.

When you already rank, the panel lists the search terms with their position, impressions and page. You can still write the blog if it really is a different topic.

Step 3: write the blog

Click 4. Write the blog. Writing the blog itself costs no credits.

Metri writes with:

• Your Target audience, Tone, What Metri must not use and Call to action in blogs from Manage, Tone of voice. See Tell Metrara how you sound.
• The Language of your content set under Manage, Tone of voice.
• Your synonyms, your notes and, if you fetched them, the top 10 terms and the questions from Google.
• Internal links: two to four links to existing pages of your site that match the keyword. Metri never makes up addresses.

Every blog has at least 800 words, at least four H2 headings and ends with a frequently asked questions section. When you fetched questions from Google, Metri picks the three to five that fit. The title is at most 60 characters and the meta description at most 155.

The result

The draft shows the title, the meta description and a preview of the text. If you fetched the top 10 terms, you also see a Content score: how many top 10 terms are in the text, the word count compared with the top 10 and which terms are still missing.

What you can do with the draft:

• 5. To WordPress as a draft: places the blog as a draft on your WordPress site. You then see Saved as a draft in WordPress. Review it and publish it yourself. Metrara never publishes the blog.
• Open in WordPress →: appears once the draft is in WordPress.
• Write again: Metri writes a new version with the same input.
• Discard: removes the draft from your lists.

Placing a draft in WordPress requires the WordPress connection. See WordPress plugin.

Under Written earlier the panel shows your five most recent blogs.

Written blogs

Open Actions, Written blogs to see everything Metri wrote for the business. Each blog shows the title, the keyword, the date and its status: draft or Open in WordPress →.

Delete a blog

1. Click × next to the blog.
2. Confirm Delete this blog from Metrara? A draft in WordPress stays.

Social posts from a blog

Turn a written blog into an Instagram caption in your tone of voice.

1. Open Actions, Written blogs.
2. Click Create social post next to the blog. Costs 1 credit.
3. Edit the Instagram caption if needed.
4. Click Copy and paste the caption into Instagram.

The caption opens with a hook, summarizes the blog in a few lines, ends with a question or call to action and adds 5 to 8 hashtags. It refers to "link in bio" instead of a URL.