Advertising within your own ceiling

Decide which share of your revenue may go to advertising. Metrara does the maths and says which campaign is pulling over it.

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Your own percentage as the ceiling, not a default rule

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Spend, return and search terms per campaign

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Advice based on your history and the season

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SEAShopping · last 30 daysGoogle Ads · 6 min ago
Three shopping ads side by sideyour ceiling: 5% of revenue

Cufflinks silver

Summer shopping push

€ 49.95

Clicks 1,240 Revenue € 4,180 Return 1.8x Cost per click € 0.71
4.1% of revenue — above your ceiling
Best performer

Cufflinks gold

Brand — search NL

€ 79.95

Clicks 980 Revenue € 9,640 Return 5.2x Cost per click € 0.38
2.2% of revenue — well within your ceiling

Tie clip classic

Retargeting display

€ 34.95

Clicks 620 Revenue € 2,740 Return 3.1x Cost per click € 0.52
2.4% of revenue
Goldreturn 5.2x Silverabove your ceiling Cost per click€ 0.38 Adviceshift budget to gold

In the dashboard

Spend set against what it returns

The ceiling you set shows as a tick in every bar. So you see at a glance who goes over it.

SEAlast 30 days Google Ads · 6 min ago
Ad spend€9.900↗ 7,1 %
Revenue from ads€32.410↗ 14,8 %
Profitability3,3x↗ 7,2 %
Share of revenue12,2%↗ 1,1 %
Campaignsyour ceiling: 5% of revenue
Brand — search NL5,1% · return 5,2x
Retargeting display2,4% · return 3,1x
Shopping summer4,1% · return 1,8x
Brand protection0,5% · paused
What Metrara notices

Shopping summer costs 4,1 percent of your revenue and returns 1,8 times. Your seasonal peak is over: scaling back saves roughly 900 euros this month.

Apply advice

The advice takes your seasonal pattern into account, not just this week's numbers.

Your ceiling

A percentage that fits your margin

A webshop with a 60 percent margin can spend more than a service business with 20 percent. That's why you set for yourself which share of your revenue may go to advertising. Metrara warns you the moment you go over, per campaign and in total.

What you solve here

Don't overspend

You see daily whether you're staying within your own ceiling, instead of at month's end at your accountant.

Clean up search terms

See what people actually clicked and which terms only cost money.

Scale back in time

When your season tails off, Metrara says which campaigns you can pull back before the return drops.

how it works

Connect Google Ads

Log in, pick an account, done. Your configured daily budgets come along automatically.

Set your ceiling

One number: which share of your revenue may go to advertising. You can set it differently per business.

Metrara does the maths

Every morning again, with your actual revenue from your webshop and your bookkeeping alongside.

This is connected to that

Numbers and trends

Pages that no other page links to. Google barely finds them and you didn't know they existed.

Google Ads

Do you also operate in Belgium or Germany? See per country which keywords work instead of one average.

Improvements

You normally notice a slipping keyword only when traffic falls off. Here you see it at the first movement.

Tomorrow you'll know what to do

Connect your first source. From tomorrow Metrara keeps track of your numbers, not you.

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