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What each send brought in

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Email dashboard

What your newsletter actually earns

Opens and clicks are the easy part. Metrara puts the revenue next to them. Every send pulled straight from Brevo, Klaviyo or Mailchimp, with the revenue it drove beside it. Plus the bridge back: a search term that’s climbing turns into a mail draft in your own tone of voice, in one click.

No credit card needed · Cancel anytime · Works with Brevo, Klaviyo & Mailchimp

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Statistics AI analysis Campaigns

Email

Your newsletter in numbers: subscribers, list growth, activity over time and the open- and click-trend.

Subscribers via Mailchimp

+12 since 2026-07-26

2,863

Where can you jump in?

Rising searches from Search Console. Turn demand into a mailing.

4-colour personality test+78%274write a mail
working together+58%254write a mail
effective communication training+449%214write a mail
leadership course+212%131write a mail

Revenue per mailing

Orders in the 48h after send
MailingSentOpensClicksRevenue
Which colour is your team? 🎨Aug 2551%11%€2,140
3 signs your team is driftingAug 1847%9%€1,610
The workload conversation, done rightAug 1143%6%€480
Summer reading for better leadersAug 445%8%€1,290
This month, 4 sends €5,520 in the 48h after

The number your email tool won’t show you

Every send, with what it brought in

Mailchimp tells you 47% opened it. It can’t tell you that those opens turned into €2,140 in orders over the next two days. Metrara can, because your shop and your mail system sit in the same screen.

Now “was that Tuesday send worth the afternoon it cost?” has an actual answer and the topics that pay off stop being a hunch.

Statistics per mailing

Every send, next to the one before

Subscribers, list growth and the open- and click-trend of every mailing, straight from Brevo, Klaviyo or Mailchimp. Nothing to export, nothing to paste into a sheet. It’s just there, next to the rest of your marketing.

Open- and click-trend

Avg. open rate

47.5%

Avg. click rate

9.2%

OpensClicks

From a rising search to a mail concept

One click turns demand into a draft

“4-colour personality test”

274 impressions · rising fast

+78%

DRAFT · IN YOUR TONE OF VOICE

Which colour is your team? 🎨

Curious what makes your team tick? Our 4-colour personality test is back, and it’s the quickest way to better collaboration. Try it with the whole team this week…

Edit, or send it straight to a task.

The bridge to action

A rising search becomes your next mailing

This is where email stops being a silo. Metrara sees what people started searching for this week and what’s selling more, and turns that demand into a mail concept in one click. Written in your own tone of voice, not in generic newsletter English. Edit it, or send it straight to your task board.

AI analysis

What your best mails have in common

Metrara reads back across every newsletter and tells you what actually works: the best send moment, which subject lines land, and where subscribers drop off. Advice grounded in your own numbers, like “a question in the subject line opens 47.5% vs. 43.1% for a statement”, not generic tips.

Every point is based on your own sends, with the numbers behind it visible. No generic best practices about “Tuesdays at 10”. Metrara reads your 47 newsletters and tells you what works for your list.

AI analysis of your newsletters

47 mails
1

Ask a concrete question in the subject. Your top opens are nearly all questions, 47.5% vs. 43.1% open.

2

Use emoji as an accent, not decoration. With emoji: 9.2% click vs. 5.2% without.

3

Put client cases up top. The most-clicked links almost always point to cases and training pages.

4

Watch unsubscribes on heavier topics. A “workload” special lost 23; the soft-skills topper only 7.

Based on 47 newsletters · 26 Jul at 22:17

How it helps you

Searches for “4-colour personality test” jumped 78% this week. Metrara turns it into a draft in your voice, with a question in the subject line and one emoji. Exactly the recipe your best-opening mails share. One edit, onto your board, sent before the interest fades. Two days later you can see what it earned.

One dashboard

Email is just one tab

Ads (SEA)

Google Ads, beyond the basics

Social media

Reach, posts and what they earned

E-commerce

What changed and why did it change?

Audit

One score for your site’s health

Frequently asked questions

Send the right mail at the right moment.

Connect your newsletter tonight and turn tomorrow’s rising demand into a mailing before it fades.

From €49/month, every feature included · No credit card needed · Cancel anytime