One dashboard, every tab

Goals

A target you can steer

Ads (SEA)

Google Ads, beyond the basics

E-commerce

What changed and why

Backlinks

Who links to you, how strong

Optimizations

Three to-do's per channel

Email

What each send brought in

Overview >

SEO & keywords

Google and Bing side by side

Social media

Every channel in one view

Audit

One score, fixes beside it

Competitors

Where you stand vs them

Campaigns

A calender that fills itself

Tasks

To-do's tied to your goals

To-dos

On this page

To-dos turn your figures into at most three concrete tasks per section. Metrara calculates the figures; the AI only picks what matters most and writes it down in plain language.

1. Where you find them

The Your to-do block appears at the top of these tabs:

  • E-commerce: Overview.
  • SEO: Figures.
  • SEA: Overview.
  • Email: Statistics.
  • CRO: Landing pages.

The block is for agency users. Client users do not see it.

2. Build your to-dos

  1. Open one of the tabs above.
  2. Click Build my to-do.
  3. Wait while the button shows Working…. Your to-dos appear in the block.

Once to-dos exist, the button reads Rebuild. Under the heading you see when the list was compiled, for example "Compiled on 14 Sep 2026".

Building to-dos costs no credits.

3. How a to-do is made

  1. Metrara calculates the figures for that section from your own data, with a comparison to an earlier period. If you have goals, their progress is added.
  2. The AI receives these figures and picks up to three tasks. It is instructed to use only the figures it receives and never add one.
  3. Metrara adds the View the figures link itself, so the link always goes to a screen that exists.

Each to-do has a title, a sentence on why it matters now, with the figure in it, and a sentence on what it delivers. The most urgent to-do gets the Do now label. To-dos that help a goal that is behind schedule get the highest priority.

4. Work with a to-do

The first open to-do is shown. Click Show 2 more to-dos (the number varies) to see the rest.

  • Add to task board: turns the to-do into a task. See below.
  • Done: marks the to-do as done.
  • View the figures: opens the screen with the figures behind it.
  • Not relevant: dismisses the to-do.

Done and dismissed to-dos stay in the block for an hour, crossed out and labeled done or dismissed.

5. Accept a to-do as a task

Click Add to task board. Metrara creates a task on the Tasks tab:

  • the title of the to-do becomes the task name;
  • the why and what it delivers become the description;
  • the priority follows the to-do (high, medium or low);
  • the task goes into the matching project, for example SEO or Email. If that project does not exist yet, it is created.

The to-do then shows On your task board. See Tasks.

6. Rebuild

  • Click Rebuild once new figures are in.
  • You can rebuild a section once per hour. Before that you see: "Your tasks were just compiled. You can rebuild them in an hour."
  • Rebuilding replaces the open to-dos. To-dos you already added to the task board stay, with On your task board.

7. Weekly update

Every Monday morning Metrara rebuilds the to-dos for each section with a connected source. A section is skipped when its to-dos are less than a week old or when there are too few figures.

8. Good to know

  • With too little data you see: "There are not enough figures yet to derive tasks from."
  • To-dos appear in the language of your dashboard, Dutch or English.
  • The Optimizations tab shows how many to-dos are open per section. See Optimizations.