One dashboard, every tab

Goals

A target you can steer

Ads (SEA)

Google Ads, beyond the basics

E-commerce

What changed and why

Backlinks

Who links to you, how strong

Optimizations

Three to-do's per channel

Email

What each send brought in

Overview >

SEO & keywords

Google and Bing side by side

Social media

Every channel in one view

Audit

One score, fixes beside it

Competitors

Where you stand vs them

Campaigns

A calender that fills itself

Tasks

To-do's tied to your goals

Profit

Profit shows what is left of your revenue after costs.

On this page

Profit shows what is left of your revenue after costs. Revenue and advertising costs come in automatically; you add your other costs yourself or import them from your bookkeeping.

The tab is available to agency users for webshops, course businesses and service businesses. All amounts exclude VAT.

1. General figures

  • Revenue, Costs (fixed and variable), Profit and Margin.
  • Cost structure: the share of fixed costs (independent of sales, such as hosting) versus variable costs (moving with revenue, such as purchasing and ads).
  • A benchmark with a healthy net margin for your type of business.

Choose the year under Figures for.

2. Profit and costs

  • Profit per month: revenue, costs, profit and margin per month. Click a month for the details.
  • Where does your money go? Your costs per category.
  • Savings tips: where money leaks away, for example recurring expenses worth reviewing.

3. Add cost items

  1. Open Cost items.
  2. Fill in the Name, Category and Amount.
  3. Choose the VAT in amount and the Type: Monthly, Yearly or One-off.
  4. Choose the date and click Add cost item.

Monthly and yearly items count as fixed costs; one-off items as variable costs. Yearly items are spread over twelve months.

Import your bookkeeping

  1. Export an audit file (XAF) or a CSV with date, description and amount from your bookkeeping software. This works with e-Boekhouden, Moneybird, Exact Online, SnelStart, Twinfield, Yuki and most other packages.
  2. Open Bookkeeping and click Choose file.
  3. Metri reads the cost lines and prepares them as monthly or one-off items. Check each line: tick what to include, and adjust the kind, category or business.
  4. Click Import cost items.

Advertising costs are not ticked on purpose: they already come in automatically from Google Ads.