Optimizations combines your sources, so you see connections you would miss per channel. This tab uses no credits.
1. Overview
The compass in three layers:
- What stands out: the number of signals this week. See Signals.
- What you would do now: the open to-dos per section.
- What you have scheduled: to-dos you accepted and put on your task board.
Where is what open? shows per section (E-commerce, SEO, SEA, Email, CRO) how many to-dos are open, with links.
2. Channels combined
Analyses that need at least two connected sources. Each block appears when its sources are connected.
- Paid-proven, organically absent: search terms that pay off in Google Ads while you are hardly found organically. Write a page for them. And the reverse: terms where you rank top 3 organically and still pay for ads.
- Tracked keywords and your ads: your rank tracker keywords next to what you spend on them.
- Landing pages: ad spend, conversion and speed: pages with ad spend and no conversions, pages that convert below average, and slow pages.
- Ads according to the platform and to GA4: how Google Ads and Meta Ads count conversions compared with Google Analytics.
- Cost per conversion next to customer value: what a customer costs in ads versus what a customer is worth.
- Link strength towards converting pages: link from your strongest pages to the pages that convert.
- What can you jump on right now? and What did your newsletter deliver?
3. Lost demand
Search terms that had impressions last year and hardly any now, compared over the same 90 days.
- Vanished search demand: terms that belong to a sales category, marked when that category's sales drop too.
- Without own category: demand you have no page or category for. That is your opportunity.
Needs Search Console.
4.Signals
What changed in the last week or month compared with the period before.
- Choose Per week or Per month.
- Filter by source: SEO, Ads, Online store, Site, Weather or Competitor.
- Signals are grouped under Heads up and Opportunities. Click Read more: why? for the explanation and open page to go to the figures.
- Tick a signal off when you have handled it.
Concrete to-dos are built on the section pages with Build my to-do, and are also rebuilt automatically every weekend.
5. Website
Pages worth a closer look, over the last 28 days:
- Landing pages that lose visitors: many visitors leave at once.
- Shown a lot, rarely clicked: many impressions in Google, low click rate. Improve the title and meta description.
- Exit pages and Internal flow: where visits end and how visitors move through your site. Measured by the Metrara plugin.
- Viewed a lot, little engagement.