1. Before you start
- Connect Google first. See Google Analytics and Search Console.
- Your Google account needs access to the Google Ads account, directly or through a manager account.
2. Connect
- Go to Manage, choose your business and open Access keys. Client users: open Connections.
- In the Google block, click Also connect Google Ads.
- Google asks for permission once more. Click Allow.
- Choose your Google Ads account in the list.
- Click Save and fetch figures.
3. Why Google asks to "view, edit and delete"
Google Ads has no read-only permission, so Google shows a broad description. Metrara only reads figures. It never changes campaigns, budgets or ads.
4. What you see after connecting
Under SEA:
- Overview and Campaigns: costs, clicks, conversions and return per campaign.
- Keywords and Search terms: what you bid on and what people actually searched for.
- Insights: account, reach and quality.
- Take action: Opportunities, Improve and Write ad with Metri.
5. Troubleshooting
- "This Google account manages no advertising accounts." Sign in with the Google account that has access to Google Ads, or ask the owner to add you as a user.
- The account is missing from the list. If the account sits under a manager account, check that your Google account has access to that manager account.
Related
Google Analytics and Search Console