The tab appears when Brevo, Klaviyo or Mailchimp is connected. See Email marketing.
Statistics
- Subscribers and how your list grows. Growth builds up from the day you connect.
- Recent activity: sent, opens, clicks and unsubscribes over the last 90 days.
- What did your newsletter deliver? For webshops: revenue on the send day and the two days after, compared with an average day.
- Open and click rate over time, per campaign.
Campaigns
All sent campaigns with Sent, Delivered, Open, Click, Unsubs and Revenue, plus where the email was viewed (desktop, mobile, tablet) and the most clicked links. Click View email to see the campaign itself.
The open rate also counts opens that Apple Mail registers automatically, so it tends to be high. Clicks are a more reliable measure.
AI analysis
Agency users click Generate analysis for:
- Best time to send: the day and time your newsletters perform best.
- Best performing subject lines and What works in your subject lines.
- Most unsubscribes: which campaigns cost subscribers.
Jump on
What could you send a newsletter about now? Metrara shows keywords that are searched more in Google and, for webshops, products that sell more than before. In both highlights topics that grow in search and sales.
Newsletter
AI help for your next newsletter:
- Content plan (6 weeks): click Make a plan.
- Come up with subject lines: add an optional theme and click Generate.
- Compose a newsletter: with Mailchimp, click Read structure from Mailchimp to use your own template. Add the points for this newsletter and click Write newsletter. Adjust each section with Adjust and copy the result.
AI analysis, Jump on and Newsletter are available to agency users.