E-commerce

E-commerce shows how your webshop sells: what moves revenue, which products and categories sell, who your customers are and how checkout runs.

On this page

The tab appears when WooCommerce is connected. See WooCommerce.

1. Overview

Is a change in revenue caused by traffic, by how many visitors buy or by what they spend?

Six cards: Visitors, Sessions, Conversion, Orders, Average order and Revenue. Click a card to see its trend in the chart.
Four cards show what comes off revenue: Refunded, Discount given, Not completed and Shipping costs.
Your to-do: agency users click Build my to-do and Metri lists what to do first, based on your figures. Add a to-do to your task board with Add to task board.

What sells and what stalls, per category or per product.

A bar chart of your ten largest categories or products by revenue.
A table with net revenue, items sold, and the change versus the comparison period.
Products also shows the shop price, stock status, how often a product was viewed and how often a view led to a purchase.
Bought together at the bottom of Products shows which products often sit in one order: ideas for bundles and cross-selling.

New customers, Returning customers, Orders again and Customer value.
Buying behavior: the average order of new and returning customers and the average time between orders, with a tip for the best moment to send a mailing.
Per country and Most loyal customers.

Discount codes: how often each code was used and what it cost.
Uncompleted orders: orders that were not paid or were canceled. Many failed payments point to a payment method that doesn't work well.
Payment methods and Shipping methods.
Orders per weekday and Orders per hour of the day: useful for planning mailings and ads.

Your sales through Bol.com, separate from your webshop. See Bol.com.

Which channel sells best? Revenue per channel, and which channel sells which category. Needs Google Analytics with e-commerce data.
Free Shopping listings: how often your products were shown and clicked in Google's free Shopping results. Needs Merchant Center.

A day's sales are recorded the following night, so today's orders appear from tomorrow.