One dashboard, every tab

Goals

A target you can steer

Ads (SEA)

Google Ads, beyond the basics

E-commerce

What changed and why

Backlinks

Who links to you, how strong

Optimizations

Three to-do's per channel

Email

What each send brought in

Overview >

SEO & keywords

Google and Bing side by side

Social media

Every channel in one view

Audit

One score, fixes beside it

Competitors

Where you stand vs them

Campaigns

A calender that fills itself

Tasks

To-do's tied to your goals

All integrations at a glance

Metrara reads your figures from the platforms you already use. Here you find every integration, what Metrara reads from it and where you see the result.

On this page

1. How connecting works

  • You sign in to the platform itself or paste a key from it. You never share your password with Metrara.
  • Metrara only reads. It never posts, changes budgets or edits your website or shop.
  • Figures refresh every night. When you connect a source, Metrara also fetches its history.
  • Where to connect:
    • Agency users: Manage, choose the business, then Access keys.
    • Client users: the Connections tab in the menu.

2. Google

IntegrationWhat Metrara readsWhere you see it
Google AnalyticsVisitors, sessions, channels, conversions, landing pagesMetrics, CRO, E-commerce
Search ConsoleClicks, impressions, positions, search queries, pagesSEO
Google AdsCampaigns, costs, conversions, keywords, search termsSEA
Merchant CenterProduct performance in free Shopping listingsE-commerce

3. Website and webshop

IntegrationWhat Metrara readsWhere you see it
WordPress pluginPages, blog posts, focus keywords, AI traffic, page viewsSEO, Actions
WooCommerceOrders, revenue, products, categories, checkoutE-commerce, Metrics
Bol.comOrders, revenue and commissionE-commerce

4. Social media and email

IntegrationsWhat Metrara readsWhere you see it
LinkedInFollowers, page views, impressions, clicks, postsSocial media
Brevo, Klaviyo, MailchimpSubscribers, campaigns, opens, clicksEmail

5. Other

IntegrationsWhat Metrara readsWhere you see it
Bing Webmaster ToolsClicks, impressions and keywords in BingSEO
Manual salesSales you enter yourselfMetrics
CalendarYour appointments, only visible to youCalendar, Planning

6. Coming soon

Google Business Profile, Shopify, Facebook and Instagram, Meta Ads and TikTok are built and waiting for approval by the platforms. They appear here as soon as they are available.

7. After connecting

  • Open Tabs and switch on the tabs that go with your new sources. See Choose what you want to see.
  • Your figures appear after the first fetch. See Your first figures and how data refreshes.