Conversion dashboard

See exactly where you lose customers

Your whole funnel, the conversion per page, and what a customer is worth a year later

Metrara draws your funnel from first visit to order, shows which landing page makes customers and which only draws visits, and follows what that customer spends over the next year. All from the Google Analytics you already have.

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Conversion Dashboard conversion 9.0%

Funnel · webshop

Visitors24,480

Product viewed15,180

Cart6,850−54%

Checkout3,670

Order2,210

Biggest drop-off

Cart · −54%

Best channel

Email · highest CVR

What you can do with it

From loose visits to a path that converts

Part of Metrara, the marketing dashboard that ties SEO, Ads, email and revenue together. Six components that show where your conversion leaks and where your customers really come from.

/summer-sale4,8% CVR

/collection3,1% CVR

/blog/tips0,9% CVR

Landing pages per page

Conversion and revenue per page, side by side.

The funnel from visit to order

Every step from first visit to order or enquiry.

E-mail

Organisch

Ads

Social

Funnel per channel

The same funnel, split per channel.

Organic

Ads

■ first click■ last click

Attribution: first next to last click

See which channel wins customers and which closes the deal.

30d90d180d365d

Customer value over time

Revenue per customer after 30, 90, 180 and 365 days.

Cohorts per month

Grouped by month of first purchase.

Landing pages

Which page makes customers, which only draws visits?

Per page the sessions, engaged visitors, conversions, bounce, the conversion rate and the revenue, with the comparison to the previous period. Put a page that draws a lot of visits but makes little revenue straight on your to-do.

Landing pageSessionsBounceConversionRevenueDifference

/summer-sale8,24071%4.8%€12,410+22%

/collection/jackets6,12064%3.1%€7,880+9%

/new4,51058%2.6%€4,240−4%

/blog/maintenance-tips5,98039%0.9%€980+3%

/blog/maintenance-tips draws 5,980 sessions and makes €980. Your summer sale page draws fewer visits and brings in twelve times as much. That’s not a traffic problem, it’s a page that needs a call to action.

Funnel

See exactly at which step your visitors drop off

From the first click to the order or enquiry, with the percentage that reaches each step. So you see where the biggest drop-off is and per channel whether it’s the traffic or the step.

Over half your visitors leave between product page and cart. That’s 8,330 people who were interested enough to look. Fixing that one step is worth more than any campaign you could run this month.

Visitor24,480

Product viewed15,180

Cart6,850

Checkout3,670

Order2,210

Attribution and customer value

Know which channel brings customers and what they’re worth

Your first order is €48. After a year that same customer spent €213. If you only look at the first purchase, you’re systematically underinvesting in the channels that bring you the best customers.

Metrara shows revenue per customer after 30, 90, 180 and 365 days, the repeat rate, and how long it takes before someone comes back. Plus which channel brought them in, not just which one got the last click.

Attribution: first next to last click

Conversions per channel on first click next to last click. See which channel brings a customer in and which channel finishes the purchase, instead of only crediting the last one.

Customer value over time

Revenue per customer after 30, 90, 180 and 365 days, with the repeat rate and the time to the second order. So you know what you can spend to win a customer.

Cohorts per month

Customers grouped by the month of their first purchase, so you see whether more recent customers are more or less loyal than earlier ones.

The difference

In GA4 vs. in Metrara

You already have Google Analytics 4. This is what Metrara adds.

In GA4

In Metrara

Setting up the funnel

Build it yourself, again per report

There, ready, from day one

Customer value after a year

Not available

Revenue per customer after 30, 90, 180 and 365 days

Cohorts per month

Export and crunch manually

Automatic, by month of first purchase

From insight to action

You note it somewhere else

One click and it’s on your task board

Next to your other channels

Separate from your ads and your revenue

In the same screen as SEA, SEO and email

Comparing periods fairly

Correct for season yourself

Corrected automatically

Where the numbers come from

On your own data, from first visit to loyal customer

Google Analytics and your webshop

The funnel, landing pages and attribution come from Google Analytics 4. For customer value and cohorts you connect WooCommerce or Shopify. Metrara reads your data and turns it into a conversion story; it changes nothing on your site.

Google Analytics 4 WooCommerce Shopify

From insight to to-do

Put a page with lots of visits and low conversion on your work list with one click, so insight actually becomes action. Free.

Comparing fairly per period

Metrara equalises periods and corrects for the season, so a rise or fall in your conversion is accurate.

For you as an entrepreneur

More customers from the same visits

The conversion dashboard turns your visitor behaviour into one question: where do you lose customers, and which move brings the most extra revenue?

Know where the profit is

Not chasing more visits, but fixing the step where you lose the most customers. Small fixes with big effect.

Budget to what really works

See which channel brings customers in and which channel closes the deal, so you split your budget based on contribution.

Steering on customer value

Know what a customer delivers over a year, so you dare to invest in winning and keeping the right customers.

Your first insight within 5 minutes

Three steps, then you see where your conversion leaks

No setup. You connect Google Analytics and the conversion dashboard draws your funnel and the conversion per landing page straight away.

Get started 0 / 3 steps

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See today where your visitors drop off

Connect Google Analytics and within five minutes you see your funnel, your best landing pages and which channels really bring in customers.

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Before you begin

Frequently asked questions about the conversion dashboard

Can’t find your question? Feel free to get in touch before you begin.

Can Metrara change anything on my site?

No. Every connection is read-only. Metrara reads your data and tells you what to fix; the changing you do yourself.

Do I need to set up events or goals first?

No. Metrara works with the standard e-commerce and engagement events GA4 already collects. Connect and the funnel is there.

Does this work for a service business?

Yes. Instead of cart and checkout, the funnel runs from visitor via form started and submitted to enquiry. And wherever a webshop sees revenue, you see leads.

How far back does the data go?

Up to two years from Google Analytics, pulled in when you connect. So your comparison to last year works from day one.

I already have Google Analytics. What does this add?

GA4 has the data; getting to an answer is the work. Metrara draws the funnel for you, adds the revenue per landing page and follows what a customer spends over the next year. That’s something GA4 doesn’t do at all. And it sits next to your ads, your SEO and your email, so a conversion problem and its cause are on the same screen.

What happens after 14 days?

Access stops, nothing else. You gave no payment details, so nothing can be charged. If you want to continue, you choose a plan yourself.

Where does customer value come from?

From your webshop, not from Analytics. Connect WooCommerce and Metrara matches orders to customers over time. Without a shop connection you get the funnel and the landing pages; the customer value section stays empty.

Which seasonal moments are included by default?

For webshops, Valentine’s Day, Singles Day, Black Friday, Cyber Monday and Christmas are ready, each with a suitable preparation time. You add them to your calendar with one click, adjust them or skip them.

Which shop systems work with this?

WooCommerce and Shopify, both read-only and connected in a minute. Without a shop connection you still get the funnel, the landing pages and the attribution. Only customer value and cohorts need order data.

Stop paying for clicks that never convert

Connect Google Ads tonight and see tomorrow morning where your budget leaks.

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