Metrara
All your marketing in one place, and what to do about it
Metrara pulls your numbers from Google, your shop and your socials every night. Every morning it tells you what changed, why, and the three things worth doing this week.
14 days free · No credit card · Connected in minutes
Hover the menu to walk through a real dashboard
Fetched last night at 04:12 · compared with last year
Good morning, here is what happened
The big picture: your revenue, orders and website visits.
Revenue
€12,480
▲ 9%Visitors
4,218
▲ 12%Orders
260
▲ 10%Enquiries
23
▲ 4%More people found you than last year, and they spent more per visit. Your revenue is growing faster than your traffic.
Visitors per week
Your to-do 3 this week
Update your 2 dropped pages, we drafted the fix
Add to tasksRepost your best Instagram post of May
Add to tasksRaise budget on garden sets, it is profitable
Add to tasksYour goals for this year
What you want to hit, split across quarters, and whether you are on track.
Revenue 2026
Revenue: 10% more than 2025 (€22,544)
Achieved
€11,554
Should be now
€16,469
Goal 2026
€24,798
On track
70%
You are €4,916 behind schedule. To hit your goal you need €13,245 more in 128 days: about €724 per week.
show quarters and months
Where is the movement in your revenue?
Revenue = visits × conversion × average order value.
Visitors
1,492
▲ 11%Conversion
1.37%
▼ 21%Orders
21
▼ 13%Avg. order
€48
▼ 5%More people came, fewer of them bought. The problem is not your traffic but what happens on the page, so extra ads would only cost you money.
Revenue per day
Your to-do 3 this week
Conversion dropped 21%, check your product page first
Add to tasksTwo categories carry 60% of your revenue
Add to tasksLift order value with a bundle of your two bestsellers
Add to tasksYour search performance
How you show up in Google and Bing, in plain language.
Google clicks
1,904
▼ 3%Impressions
38,410
▼ 12%Avg. position
8.2
▲ 0.6Keywords tracked
50
top 100You showed up less often in Google this month. Two strong pages dropped in ranking, and the fix for both is already written for you.
Google clicks per week
Your to-do 3 this week
Two strong pages dropped, the fix is drafted
Add to tasksAdd internal links to 3 orphan pages
Add to tasksNew keyword idea: garden set covers
Add to tasksYour ads, honestly measured
We read your bidding strategy and pick the metric that fits it.
Ad spend
€640
0%Conversions
41
▲ 6%ROAS
4.2
▲ 0.3Avg. CPC
€0.42
▼ 5%Every euro you spend brings back €4.20. One campaign is profitable but capped by its budget, so it is leaving revenue on the table.
Return on ad spend per week
Your to-do 3 this week
Raise budget on garden sets by €5 a day
Add to tasksPause 4 search terms that never convert
Add to tasksYou already rank first on 6 keywords you pay for
Add to tasksYou versus your competitors
Where you stand on links, and which domains link to them but not to you.
Your domains
128
referringCompetitor
214
referringLink gaps
42
▲ newShared
36
overlapYour biggest competitor is ahead on links, and 42 of the sites linking to them do not link to you yet. Five of those are within reach.
Referring domains
Your to-do 3 this week
42 domains link to them, not yet to you
Add to tasksGrab the 5 easiest link gaps first
Add to tasksThey rank first on 3 keywords you already write about
Add to tasksYour content calendar
Seasonal moments are already in, with a nudge when to start preparing.
27
Nov
Black Friday
seasonStart preparing on 30 October. Biggest discount day of the year.
30
Nov
Cyber Monday
seasonExtend your Black Friday offer with one last chance.
12
Jun
Summer sale
ownEmail, three posts and an ad for the summer collection.
Every moment comes with a prep date and a ready-made plan, so you are never late for the weeks that earn the most.
Your newsletter in numbers
Subscribers, list growth and what each send brought in.
Subscribers
2,862
What works in your newsletter
Subject lines with a question get opened more
▲ 18% opensA first name in the greeting lifts the click rate
▲ 9% clicksSending on Tuesday morning performs best
Tue 09:00Your last send earned €1,180. Metrara puts the revenue next to the open rate, so you know whether it was worth the afternoon.
This week, do these three things
Improvement points from your own numbers, turned into work you can finish.
Write a blog
›On a keyword from your own research, in your tone of voice, with internal links.
Write an ad
›Headlines and descriptions for Google Ads, or the search terms you are missing.
Monthly report
›A readable report with your numbers and a conclusion. You polish and send.
Quick actions
Everything you see here starts from your own figures. AI writes the draft, you decide what goes live.
- Read-only connections, Metrara never posts or changes anything
- Refreshed every night, ready before you start
- Your data stays in the EU
Other tools show you data.
Metrara gives you your next step.
Six tabs open, still no answer
Analytics, Search Console, Ads, Instagram, LinkedIn, your shop. Six logins, six ways of counting and none of them talks to the other one.
Reports nobody reads
A chart without a conclusion is decoration. You don't need to know impressions fell 12%. You need to know which page dropped and what to write.
Tools built for specialists
Semrush and Ahrefs are excellent if you're an SEO consultant with the budget and the hours. You're running a business.
Channels together
Your channels finally talk to each other
Every tool can show you one channel. Metrara puts them side by side and tells you what that combination means.
Ads pays for what you already own
You're paying for clicks on keywords where you already rank in the top three. Metrara flags them, so you can move that budget to where it's actually needed.
A dropping category, explained
Sales in one category are falling. Metrara checks the search demand behind it first: are people searching less or is something wrong with your price or stock? You get the answer, not another chart.
What your email actually earned
A 34% open rate is nice. Metrara puts the revenue next to it, so you know whether that campaign was worth the afternoon.
From insight to action
Every week: three things to do, not another chart
Metrara turns your own numbers into a short weekly list. Never more than three points per section, each backed by a figure you can check, and each one click away from becoming a task.
And it does the work for you.
Write a blog
On a keyword from your own research, in your tone of voice, with internal links and a call to action.
Write an ad
Google Ads headlines and descriptions, or find the search terms you're missing.
Monthly report
A readable report with your numbers and a conclusion. You polish and send.
Fix your site
Alt text for images without one, an index check against Google, and a meta scan of your pages.
From insight to action
You don't have to log in to stay on top of it
Every Monday you get one email: what happened last week per business, your open to-do's and how your goals are doing. In between, Metrara only mails you when something really changes: revenue or visitors far below average, a page that suddenly says noindex, a campaign spending without converting.
Cheaper than the tools it makes unnecessary
A rank tracker, a backlink checker, a reporting tool and an SEO suite. Priced separately they add up to more per month than all of Metrara. And you still have to open them one by one.
How it works
Three steps, then it runs itself
You connect your sources
Google, your shop, your socials and your email system. One login each, read-only, done in minutes. Metrara never posts or changes anything.
We fetch everything overnight
Every night your numbers refresh, get compared to last year and get translated into plain language.
You wake up knowing what to do
One morning overview: what happened, why it happened, and the next steps that follow from it.
Meet Metri
Just ask her.
Metri is your built-in assistant. She explains every screen and every term, and answers your questions about your own numbers. In English or Dutch, whichever you prefer.
Metri reads the product, not your customers. She explains every screen and every term, and answers questions about your own numbers.
Why did my ad costs go up last week?
Two competitors started bidding on "garden sets", which raised your cost per click by 14%. Your return is still healthy, but I'd keep an eye on it. Want me to set an alert for you?
What our users say
Marketing that finally makes sense
"I open one tab in the morning instead of six. Within a week I knew which campaign to stop. I'd never have pulled that from the numbers myself."
"For my agency the client portal is worth its weight in gold. The reports write themselves, I polish and publish. Saves me hours every week."
"Connecting took me ten minutes, the next morning my first overview was ready. Finally I understand where my revenue comes from."
GDPR-proof
Processed within the EU
Your data stays yours
Read-only connections
14 days free
No credit card, cancel anytime
Every feature in every plan
You pay for the number of businesses you track. That's it.
Every plan has all tabs, all integrations and AI. You only pay for how many businesses you measure.
Five businesses on Start would cost €245 per month. On Growth you pay €99.
Need more? Add a business for €19 per month, a team member for €10 and a read-only client login for €3. Extra analysis credits start at €10 for 50.
Tomorrow morning, you'll know what to do
Connect your sources tonight. Your first overview is ready when you wake up.
14 days free · No credit card · Connected in minutes