Track your emailcampaigns
What your newsletter really delivers
Connect Klaviyo, Mailchimp or Brevo and see per campaign not just your opens and clicks, but the revenue that followed. Alongside your other channels, in the same period.
Klaviyo, Mailchimp and Brevo
Revenue per campaign, tied to your webshop
Email alongside organic, ads, social and AI traffic
Campaigns
5 of 12| Campaign | Sent | Clicks | Revenue | Per email |
|---|---|---|---|---|
| Summer push — day 1 | 12,400 | 620 | €4,180 | €0.34 |
| Back in stock | 3,900 | 310 | €2,740 | €0.70 |
| July newsletter | 11,800 | 290 | €1,910 | €0.16 |
| Abandoned cart | 1,240 | 186 | €1,820 | €1.47 |
| Welcome flow — email 2 | 2,100 | 128 | €830 | €0.40 |
In the dashboard
An open says nothing, an order does
Metrara lays your send moments next to your revenue. That shows which campaign really did something and which only warmed up your list.
Campaigns
5 of 12| Campaign | Sent | Clicks | Revenue | Per email |
|---|---|---|---|---|
| Summer push — day 1 | 12.400 | 620 | €4.180 | €0,34 |
| Back in stock | 3.900 | 310 | €2.740 | €0,70 |
| July newsletter | 11.800 | 290 | €1.910 | €0,16 |
| Abandoned cart | 1.240 | 186 | €1.820 | €1,47 |
| Welcome flow — email 2 | 2.100 | 128 | €830 | €0,40 |
Abandoned cart earns nine times more per email sent than your newsletter. A second reminder after 24 hours is the shortest route to extra revenue.
Turn into a taskWorks with the tool you already use
Log in at your email tool, pick your account, done. Metrara normalises the numbers so email sits fairly alongside your other channels.
Klaviyo
Campaigns, flows and the revenue attached to them.
Mailchimp
Campaigns, automations and your list growth.
Brevo
Campaigns, automations and your deliverability.
Using something new? Let us know!
What you solve here
Compare email fairly
In your email tool every campaign looks like a success. Alongside your other channels you see what email's share really is.
Flows versus campaigns
Automations keep running and therefore drop out of view. Metrara tracks them separately, so you see what earns in the background.
List churn in view
Growth is only growth when just as many don't unsubscribe at the bottom. You see sign-ups and opt-outs side by side.
How it works
Pick your email tool
Klaviyo, Mailchimp or Brevo. You log in at the tool itself; Metrara only requests read access.
Connect your webshop
Without a webshop you see opens and clicks. With a webshop the revenue per campaign comes with it.
Set your attribution
How many days after an email do you still attribute an order? Three by default; you can set it per business.
See more
This is connected to that
Numbers and trends
Pages that no other page links to. Google barely finds them and you didn't know they existed.
Google Ads
Do you also operate in Belgium or Germany? See per country which keywords work instead of one average.
Improvements
You normally notice a slipping keyword only when traffic falls off. Here you see it at the first movement.
Tomorrow you'll know what to do
Connect your first source. From tomorrow Metrara keeps track of your numbers, not you.