Your Facebook and Instagram ads, next to what your shop really sold
Metrara fetches your Meta Ads figures every night and puts them next to Google Analytics, Google Ads and your shop. Per campaign you see what a conversion costs and what every euro returns, and you see it when Meta counts more sales than came in through paid social.
Read-only access, 14 days free, no credit card needed
Ads Manager tells you what Meta measures. Not what your business earned.
Ads Manager is built to run campaigns. It has hundreds of columns but no answer to whether your ads make a profit. Meta counts conversions with its own attribution, even when someone only saw an ad and later bought via Google. Google Ads does the same for its own clicks. Add them up and you often get more sales than your shop actually had.
Metrara puts Meta's figures next to an independent measurement. Google Analytics 4 shows how many conversions came in through paid social, on last click and on first click. So you see whether Meta overcounts, or whether Meta brings in customers who later buy through another channel.
Everything from Meta Ads on one screen
Cost, clicks, conversions, cost per conversion, reach, click rate, cost per click and return per euro, against the previous period.
A sortable table with status, cost, impressions, clicks, conversions, cost per conversion and conversion value.
Which ads do the work, with the image or video, so you see which creatives to replace.
Facebook, Instagram, Messenger and the Audience Network separately, and within each the feed, stories and reels.
Cost and results per age group and gender, so you see where your budget returns most.
Metri explains in one click what stands out and what to test. The figures always come from the calculation, not from the AI.
Your Meta Ads figures in minutes
Log in with Facebook and give Metrara read access. No password sharing.
Select the business's account. The nightly run then fetches the figures automatically.
With Google Analytics and WooCommerce or Shopify you see what Meta counts and what actually came in.
Change your campaigns in Ads Manager. Metrara only reads and never changes your ads.
Frequently asked questions about the Meta Ads dashboard
An overview of your Facebook and Instagram ads with the figures that matter: cost, conversions, cost per conversion and return per euro. In Metrara they sit next to your other channels and next to an independent measurement from Google Analytics.
Meta attributes a sale to an ad when someone clicked or saw it within the attribution window, even if the purchase later went through another channel. Google Analytics attributes the sale based on the journey it measures itself. Both measure their own way, so the numbers differ.
No. Metrara only has read access. Budgets, audiences and ads are changed in Ads Manager.
Every night Metrara fetches the figures per campaign. Insights per ad, placement and audience are requested live from Meta when you open them.
Meta Ads is included in every plan. Start is €49 per month for one business, Growth €99 for up to five businesses and Agency €249 for up to 25 businesses, all excl. VAT. Try it free for 14 days first.
See what your Meta ads really return
Connect Meta, Google Analytics and your shop and see today what every campaign costs and what actually came in.